The droid is not left behind in this second phase, drawing all benefits from a tool as powerful as Facebook Messenger. They illustrate each action taken by the rebel, help to set the Star Wars universe and give an epic dimension to each liberation thus fostering the player’s immersion. The movie trailers play an important role in our operation. However, a liberation attempt is always a risky operation and may very well result in the rebel being captured himself.
Once the recruiting stage is over, it is time for the players to fight the Empire.Įvery rebel must help his brothers in arms to break free. Once the rebel has been recruited, the chatbot becomes his privileged ally and thus is at the center of the fight against the Empire. This constant “pressure” exerted by this rebel droid helps the participant get into character and makes it possible to gradually give specific information about the movie (events, characters, etc.). This tool, meant to help, was made to be a pillar of our narrative and to amplify the user’s sense of urgency. To join the fight against the Empire, the user must pass a recruitment test with our droid chatbot. Our narrative, based on a user-centered gameplay mechanism in a social network connected quest is first and foremost a dialogue in the form of an interview. Stage 1: Recruiting with the help of a chatbot This ubiquitous storytelling in the campaign was inspired by a simple and unique insight to Star Wars: who has never dreamt of joining the ranks of the Rebellion and fighting the forces of the Empire? With the support of Disney, our conviction was to have a strong global narrative from the beginning in order to develop a consistent guideline between the different stages and mechanics of the experience. Responding to the fans expectations while developing this new vision of the struggle between the Rebels and the Empire was at the heart of our problem.
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